Peterborough Evening Telegraph may go weekly claims former Brum Editor

Former Birmingham Mail editor Steve Dyson, has written an article for InPublishing magazine in which he identifies 15 small circulation regional dailies including the Peterborough Evening Telegraph which he claims may go weekly.  http://jonslattery.blogspot.com/2011/07/15-regional-dailies-that-may-go-weekly.html

It follows the decision by Northcliffe to turn two of its dailies, the Scunthorpe Telegraph and Torquay Herald Express weekly, and speculation that other of its newspapers may also be changing publication frequency.

In his article, Dyson states: "Northcliffe is not alone: one editor of a small northern daily, who must remain nameless, told me that newsprint price rises pushed the business right to the edge of making the ‘weekly decision’ for 2011. 'It’s only a matter of time because otherwise we will literally lose money,' he said.

"And the managing director of an independent publisher – whom I also agreed not to name – told me: '12,000 sales is the profit-and-loss precipice for dailies, and we think we’ve got a few years to go before we reach that. But we’re already looking at the option because we’re in the teens and once we hit 12,000, will make no money as a daily.'

"Several newspapers are already at or near that 12,000 figure, but as the Torquay Express, which sold 21,000+ as a daily shows, publishers may decide to make the conversion early while they still have some critical mass.

"Tipping points will obviously depend on specific marketplaces and economies of scale, but the weekly option is certainly staring the 15 smallest daily papers in Britain in the face."

Dyson lists the regional dailies arguably facing the weekly option as: The Scarborough Evening News (published by Johnston Press) – ABC April 2011: 11,462; Burton Mail (Iliffe) - 12,472; Worcester News (Newsquest) - 14,616; North West Evening Mail, Barrow (CN Group) - 14,772; Hartlepool Mail (Johnston Press) - 14,853; Oldham Evening Chronicle (Hirst Kidd and Rennie) - 15,273; Shields Gazette (Johnston) - 15,286; Evening Star, Ipswich (Archant) - 15,408; Peterborough Evening Telegraph (Johnston) - 15,506; Scunthorpe Telegraph (Northcliffe) - 16,084; Halifax Evening Courier (Johnston) - 16,351; Gloucestershire Echo (Northcliffe) - 16,380; Northampton Chronicle & Echo (Johnston) - 16,678; Express & Echo, Exeter (Northcliffe) - 17,102; Evening Gazette, Colchester (Newsquest) - 17,186.

Dyson adds: "The Liverpool Daily Post (Trinity Mirror) only sells 8,868, but has a much bigger sister in the Daily Post (Wales) which complicates its future strategy.

"In Scotland, the Paisley Daily Express (Trinity Mirror), selling 7,726, and the Greenock Telegraph (Clyde & Forth Press), selling 14,720, might also be seen as ripe for weekly conversion, although the local marketplace and low paginations provide different business models. The same can be said for the Guernsey Press & Star (Claverley Group), selling 15,232.

####


.. (C) Stanground & Park Farm News 2011 (C)Park Farm Neighbourhood Watch 2011, Peterborough,UK E&OE Tel: 01733 345581 ALL ENQUIRIES LOCAL NEIGHBOURHOOD POLICE: 0345 4564564 OR Dial 999alternatively CRIMESTOPPERS on FREEPHONE 0800 555 111 **** Crimestoppers on 0800 555 111, an independent of police charity, will anonymously take and pass on confidential information on crime, knife crime and domestic violence. **** >> Broadcast Quality ISDN 01733 555319 ISDN Codecs G722&ATX >> Media Enquiries: JULIAN BRAY 01733 345581 http://tinyurl.com/STANGROUNDPFNW